As Millennials find their way into more and more pivotal positions, the rules of contact change. Millennial engagement expert Curt Cuscino joins us for a run-down of what it takes to make real connections with Millennials.
Live every Thursday at 10am PST/1 pm EST, archived on iTunes
Contact Marketing Radio continues the process of discovery started by host Stu Heinecke’s research for his book, How To Get A Meeting with Anyone. For the book, he interviewed the top 100 sales thought leaders in the world and asked, “When you absolutely must break through to someone of great importance, someone nearly impossible to reach, how do you do it?” What he discovered was twenty categories of Contact Campaigns that range from $0 to $10,000 per contact and produce response rates as high as 100%, with ROI figures in the tens, even hundreds of thousands of percent.
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